TikTok continues to innovate with their ad platform. This time, they're doing something I don't think any other platform is: Logic Controls in Lead Gen forms. That's right, TikTok now has smart forms that will adjust based on the answers a user has given to previous questions. In this video, I'll walk you through how it works and give some ideas for using it in your accounts.
0:28 - Finding the Lead Gen Forms Asset Library in TikTok
1:42 - Creating a Classic Form & a Quick Overview of the Question Section
2:34 - Starting on Custom Questions & the Logic Setting
3:38 - Beginning of Logic Form Setup Example
6:40 - Turning On the Logic Setting for Forms & Question Order Warning
7:30 - Setting Up the Logic Flow for Your Custom Questions
8:55 - Using the Ad Preview to Confirm Proper Logic Mapping
11:08 - What is Lost When You Turn Off the Logic Setting
12:58 - Examples Where You May Want to Use the Logic Setting for Lead Gen
#tiktokleadgen #tiktokleadgenads #tiktokads
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